Words can make you love – or leave – a product. Done right, they can drive revenue. Done wrong, they can make your execs wonder why customers aren't buying it. As a senior manager of UX content strategy for a growing tech company, I have years of experience building and retaining creative talent who love and excel at what they do.
I approach leading teams the same way I approach a test plan as an individual contributor: with close listening, empathy, and an eye toward doing what's right for the business. "Clear eyes, full hearts, can't lose" was the team rallying cry on the old TV show "Friday Night Lights," and it's a pretty apt concept for creative problem solving. Know what challenges you face, believe in your talents as a communicator, and get out there and win!
I challenge myself and my teams to drive impact today, while also pushing toward what's next. Sometimes this means demand testing before a build out. Other times it means prototyping a creative solution before our business partners request it. Right now, my biggest focus is keeping creative teams energized and producing top-notch work and, at the same time, embracing new technologies like LLMs to scale and personalize work so that it's hyper-relevant to every audience we're targeting.
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