Snapfish Seasonal Emails
Joy to Your World Email
Joy to Your World Email
Joy to Your World Email
CRM emails are the revenue engine for Snapfish’s customer base. Seasonal and promotional emails are typically sent 3-5 times a week, more during peak holiday seasons. I wrote nearly every Snapfish email for 6+ years, from top to bottom, including subject line and preheader, steadily Steadily increasing promotional email output by 15% each
CRM emails are the revenue engine for Snapfish’s customer base. Seasonal and promotional emails are typically sent 3-5 times a week, more during peak holiday seasons. I wrote nearly every Snapfish email for 6+ years, from top to bottom, including subject line and preheader, steadily Steadily increasing promotional email output by 15% each year.
I worked closely with product and email marketing to optimize open rates, clickthroughs, and conversion rates, achieving an average open rate of 10% compared to industry average of 2% and increasing 2018 Cyber Monday revenue 34% YoY. Early holiday season email shown here.
The Winner Is You Email
Joy to Your World Email
Joy to Your World Email
After Valentine’s Day and before Easter, there’s a holiday lull, so this email played with the excitement surrounding the upcoming Academy Awards to showcase products and promotions.
Phone to Fabulous Email
Joy to Your World Email
Phone to Fabulous Email
As consumer photo-taking habits changed, moving from digital cameras to phones you carry with you everywhere, my team placed a greater emphasis on creating and buying our products on the phone, too. We also discovered that customers who downloaded the app were happier, more engaged, more loyal customers, so we frequently promoted a free prints exclusive offer.
Best in Class Email
Second only to holiday card sales, graduation cards were our second top-grossing card occasion–and one of my favorites! This was a targeted email sent to registered customers who browsed our graduation card collection.